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Lee designs theatrical learning experiences
that motivate and inspire business transformation.
Great things happen when people come together.
Through experiential learning and gamification, whether in-person or virtually, my projects create opportunities for audiences to immerse themselves in the organizations and brands they love. Whether it is a team-building game designed for ten, a transformation workshop for fifty, or an opening ceremony staged in a stadium filled with thousands, every touch point is a catalyst for storytelling, community building, and human connection.
Scroll down to see some of my past projects, 2010 - present.
THE MISSING PATIENT
Imagine a virtual team building experience that starts with a mysterious package arriving in the mail, and its contents lead participants on to a clue hunt across the web. Forty-five mind bending minutes later, teams would have pieced together a whodunnit adventure of epic pharmaceutical proportions.
LAUNCHING
THE BMW 7
Guests are transported into a unique dinner landscape where they wander through 7 portals of time and space, and through a narrative that brings to life the qualities of this unique automotive brand.
INNOVATION BY DESIGN
How does innovation happen? That’s exactly what
the physical experience and interactive sessions at a recent global leaders meeting challenged attendees to do: pause, observe and ultimately see things in a creative new way.
PATIENT ZERO MUST LIVE!
A highly immersive team building gameplay experience that begins in the office, in the middle of the work day, and leads participants on an adrenaline filled journey through the mind of a patient struggling with a life-threatening illness.
LET'S LIGHT THE WAY TOGETHER!
Bringing a global team together for a three day workshop to launch a new mission statement, proved to be an opportunity for attendees to connect in a meaningful, emotional manner, to activate change with their teams back home.
BRANDING THE TIME 100 GALA, NYC
Set in the heart of the Time Warner Center in
New York City, one event brings the World's most influential individuals together for an evening of music, celebration and more, against a visually iconic backdrop that has stood the test of time.
DEVELOPED BY YOU
Imagine what it's like to design an experience that captures the future of technology for 15000 delegates? All this and more at the 2015 Intel Developer Forum.
DATA DRIVEN
EXPERIENCES
Equinox, the high-end fitness club whose motto
is “It’s not fitness, it's life,” launched its new data-driven cycling class, The Pursuit by Equinox (#EQXPursuit), at SXSW Interactive 2015,
the prestigious emerging technology conference.
THE HAPPY
SPACE
See how 350 streamers, hung with messages
attached at the end people transform an open atrium into a celebration of color, diversity and inclusion.
NESPRESSO MOMENTS
5000 Australians across Sydney and Melbourne engage in a digital experiential campaign to
become coffee stars for a short moment in time.
FORM AND FUNCTION
It's all about performance.
Structural clean lines set the tone for a no frills, down-to-earth Volkswagen nationwide dealer training event, and concurrent media launch.
ABC FAMILY 2015 UPFRONT
A multi-screen, multi-sensory B2B sales event taylored for an evolving youth cultural brand.
DIGITAL CEREMONY
How will Glasgow welcome everyone to the 2014 Commonwealth Games? By hosting the world's most digital ceremonies. From virtual performers singing over Skype, to smartphones lighting up the stands, Glasgow says to all, 'come on in!'.
G'DAY MATE LET'S HANG!
If you could sit down with an Aussie and have a beer with him, it means you're my wing man, we're all good, you're my mate and we have this thing going.
WORK-LIFE BALANCE
Welcome to the BlackBerry experience as we
introduce the groundbreaking Blackberry Z10 to Sydney and the Australian market.
LAUNCHING THE GOLF 7
IN AUSTRALIA
Two new Volkswagen Golfs revealed and test driven for the Australian Market, all inspired by Australia's beach culture.
LET'S GET
COOKING
400 Campbell Soup Company staff get together
for their annual conference and experience 'mom's cooking' in a whole new way.
THIS IS THE
FUTURE OF SKINCARE
Reinventing a training experience for sales representatives in an immersive and highly interactive manner
CLASSROOMS REIMAGINED
What happens when you transform ordinary classrooms at a Singapore university into creative spaces that disrupts the status quo?
FROM SEA TO SHINING SEA
Paper is a unique medium for storytelling.
In this instance I reimagine it to create a three dimensional surprise.
BUSINESS CARD RETHINK
A different card for everyone. A different card for every personality.
HOLIDAYS & MERRIMENT
It's the season of merrimint and joy. See how decor transforms the holidays into a winter wonderland.
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