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Copyright 2019 Lee Changzhi

GAMIFY

THE LIVE EXPERIENCE 

Great things happen when people come together.

Through experiential gamification, my projects create opportunities for audiences to immerse themselves in the organizations and brands they love. Whether it is a dinner designed for ten, a transformation workshop for fifty, or a stadium filled with thousands, every touch point is a catalyst for storytelling, community building, and human connection.

 

Scroll down to see some of my past projects, 2010 - present.  

PATIENT ZERO MUST LIVE!  

A highly immersive team building gameplay experience that begins in the office, in the middle of the work day, and leads participants on an adrenaline filled journey through the mind of a patient struggling with a life-threatening illness.

INNOVATION BY DESIGN  

How does innovation happen? That’s exactly what

the physical experience and interactive sessions at a recent global leaders meeting challenged attendees to do: pause, observe and ultimately see things in a creative new way.

THE FUTURE OF RETAIL  

Retail and the way consumers purchase in the Duty-Free context is fast changing.

What does the future of retail look like for the modern, independent Asian women? 

THE EMPATHY

GARDEN  

Guests are transported into a unique dinner landscape where initially blindfolded, they have to use their five senses to figure out who is eating what, and who is sitting next to them. There were some pleasant surprises as this team building activity unfolded! 

LET'S LIGHT THE WAY TOGETHER! 

Bringing a global team together for a three day workshop to launch a new mission statement, proved to be an opportunity for attendees to connect in a meaningful, emotional way.

TIME 100 GALA 2016 

Set in the heart of the Time Warner Center in

New York City, one event brings the World's most influential individuals together for an evening of music, celebration and more.

DEVELOPED BY YOU

Imagine what it's like to design an experience that captures the future of technology for 15000 delegates? All this and more at the 2015 Intel Developer Forum.

DATA DRIVEN 

EXPERIENCES 

Equinox, the high-end fitness club whose motto

is “It’s not fitness, it's life,” launched its new data-driven cycling class, The Pursuit by Equinox (#EQXPursuit), at SXSW Interactive 2015,

the prestigious emerging technology conference.

THE HAPPY 

SPACE

 

See how 350 streamers, hung with messages

attached at the end people transform an open atrium into a celebration of color, diversity and inclusion.

FORM AND FUNCTION

It's all about performance. 

 

Structural clean lines set the tone for a no frills, down-to-earth Volkswagen nationwide dealer training event, and concurrent media launch.

NESPRESSO MOMENTO 

5000 Australians across Sydney and Melbourne become coffee starts for a moment in time.

ABC FAMILY 2015 UPFRONT

A multi-screen, multi-sensory B2B sales event taylored for an evolving youth cultural brand.

DIGITAL CEREMONY

How will Glasgow welcome everyone to the 2014 Commonwealth Games? By hosting the world's most digital ceremonies. From virtual performers singing over Skype, to smartphones lighting up the stands, Glasgow says to all, 'come on in!'.

G'DAY MATE LET'S HANG!

If you could sit down with an Aussie and have a beer with him, it means you're my wing man, we're all good, you're my mate and we have this thing going. 

LAUNCHING THE GOLF 7

IN AUSTRALIA

 

Two new Volkswagen Golfs revealed and test driven for the Australian Market, all inspired by Australia's beach culture.

WORK-LIFE BALANCE

Welcome to the BlackBerry experience as we

introduce the Blackberry Z10 to Sydney.

LET'S GET

COOKING

400 Campbell Soup Company staff get together

for their annual conference and experience 'mom's cooking' in a whole new way.

CLASSROOMS REIMAGINED

What happens when you transform ordinary classrooms at a Singapore university into creative spaces that disrupts the status quo?

 FROM SEA TO SHINING SEA 

Paper is a unique medium for storytelling.

In this instance I reimagine it to create a three dimensional surprise.

BUSINESS CARD RETHINK

A different card for everyone. A different card for every personality.

POP-UP MESSAGE

A rethink of how one might communicate the message of global warming in a creative way.

HOLIDAYS & MERRIMENT

It's the season of merrimint and joy. See how decor transforms the holidays into a winter wonderland.

THE

GREENHOUSE PROJECT

A collective vow planted by 500 guests from

around the world.