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Copyright 2019 Lee Changzhi

Title. Double click me.

We were tasked with creating a high-brow experience that aligns with Nespresso Australia’s existing above the line campaign ‘Nespresso Moments’, in order to put everyday coffee drinkers at the centre of attention.

 

 

Nespresso Moments

 

We were tasked with creating a high-brow experience that aligns with Nespresso Australia’s existing above the line campaign ‘Nespresso Moments’, in order to put everyday coffee drinkers at the centre of attention.

 

What resulted was a coffee tasting pop-up that was designed to resemble an edgy photo studio. Over 5000 Australians had their picture taken and instantaniously uploaded to share with their friends.

 

Creative Direction: Lee Changzhi

 

Agency: Weber Shandwick / Jack Morton Worldwide