Imagine a car that was designed for the Australian surf lifestyle. What will that look like?
Perhaps, a car on a surfboard!
Launching the 2014 Golf 7
Volkswagen is launching a series of two Golfs in 2013, the Golf 7 and the Golf 7 Performance. Jack Morton has been tasked to come up with a consumer experience that brings the brand, the car and the test drive to life for car dealers across Australia.
The venue of the launch was on St. Kilda's Beach in the heart of Melbourne, and the set was inspired by the blues and curve lines of Australia's famous surf.
Creative Direction: Lee Changzhi / Tom Manion
Agency: Jack Morton Worldwide