Brand an event that will help us launch our program, in a big way. We want to help students get a taste of why we are unique!
No Great Thing Is Created Suddenly
Nanyang Tech University is an educational institution that has prided itself on mathematics, science and engineering. So when a new design program was introduced in 2008, the University wanted to launch it in a big, iconic way.
One of the fringe events planned was an informal open house party to welcome non-design students to explore the new school and see how design education was ‘different’. What did that mean? Perhaps taking some really boring classrooms and turning them into unique and creative spaces!
Experience Design & Creative Direction: Lee Changzhi