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Copyright 2019 Lee Changzhi

NICE TO

MEET YOU.

Happy New Year! Hopefully 2014 was a good one, it

certainly was for me. Check out more about who I am, 

and why live experiences matter more than ever in 

rapidly changing digital world.  

 

 

 

 

 

 

or, perhaps scroll down to see some of my past projects, 2010 - present.  

HOLIDAY

CHEER

See some of the most wonderful times of the year brought to life through merrimint and cheer.

THE HAPPY

SPACE

See how 350 streamers can transform an open atrium into a celebration of color and diversity.

FORM AND FUNCTION

It's all about performance. 

 

Structural clean lines set the tone for a no frills, down-to-earth Volkswagen nationwide dealer training event, and concurrent media launch.

NESPRESSO

MOMENTO

5000 Australians across Sydney and Melbourne become the stars of Nespresso for a moment.

DIGITAL CEREMONY

How will Glasgow welcome everyone to the 2014 Commonwealth Games? By hosting the world's most digital ceremonies. From virtual performers singing over Skype, to smartphones lighting up the stands, Glasgow says to all, 'come on in!'.

LAUNCHING

THE GOLF 7

Two new Volkswagen Golfs revealed and test driven for the Australian Market, all inspired by Australia's beach culture.

LET'S GET

COOKING

400 Campbell Soup Company staff get together

for their annual conference and experience 'mom's cooking' in a whole new way.

WORK-LIFE BALANCE

Welcome to the BlackBerry experience as we

introduce the Blackberry Z10 to Sydney.

FALLING FLOWERS

5,000 paper flowers rain over guests at a private celebration in Singapore.

CLASSROOMS REIMAGINED

What happens when you transform ordinary classrooms at a Singapore university into creative spaces that disrupts the status quo?

THE

GREENHOUSE PROJECT

A collective vow planted by 500 guests from

around the world.

 FROM SEA TO SHINING SEA 

Paper is a unique medium for storytelling.

In this instance I reimagine it to create a three dimensional surprise.

BUSINESS CARD RETHINK

A different card for everyone. A different card for every personality.

POP-UP MESSAGE

A rethink of how one might communicate the message of global warming in a creative way.