" If you could sit down with an Aussie and have
a beer with him, it means - you're my wing-man, we're all good, you're my mate, and we have
this ‘thing’ going."
Tom Manion's Best Brew:
FMCG Packaging / Branding
When thinking of what would be the most appropriate way to send Tom off, I remembered one of the first things he ever said to me:
" If you could sit down with an Aussie and have a beer with him, it means - you're my wing-man, we're all good, you're my mate, and we have this ‘thing’ going."
I think we can all relate to Tom as a friend. He has the insane ability to talk to anyone on a personal, authentic and genuine level. Whether it is a tough client, or the friendliest of colleagues, Tom's positivity is his greatest strength, that will see him bound from success to success where ever he goes. It doesn't matter if he chooses to be the CEO of the largest ad firm in the world, or open a greasy diner along the M4. These hand-crafted bottles are a symbol of his positivity, his honest desire to connect with anyone, and they represent the very best he has to offer as a person.
It is his ability to look someone in the eye and 'have a beer with him or her.' That is the secret ingredient to his 'Best Brew.'
Creative, Graphic Design and Packaging: Lee Changzhi