" Some of the biggest names in entertainment, politics, sport and media come together to celebrate the cultural moment we live in."
"This event rests, as influence rests, at the intersection of accomplishment and renown."
- Nancy Gibbs, TIME Managing Editor
TIME 100 GALA 2016 / 2017
TIME Magazine's annual spring Gala took on a whole new look and feel in 2016 when we were tasked with bringing it to life an installation of their iconic photographs in a whole new way. Cascading from the ceiling, each photo was theatrically suspended mid air as attendees mingled below. A star studded cast including John Legend, Ariana Grande, Aziz Ansari, Trevor Noah, President Donald J. Trump and Louis Hamilton used the installation as a backdrop to one of the most photographed events in the New York City social calendar.
We gave the iconic red boarder a whole new meaning, as a blank canvas into a new world, open with possibilities and ready for change. A unique partnership with Citibank also required the decor to be a unique combination of signature TIME red and Citi blue.
Environmental Design, Visual & Creative Direction: Lee Changzhi
Agencies: Empire Entertainment, INVNT / Time Inc.