Title. Double click me.
We were tasked with creating a high-brow experience that aligns with Nespresso Australia’s existing above the line campaign ‘Nespresso Moments’, in order to put everyday coffee drinkers at the centre of attention.
What resulted was a coffee tasting pop-up that was designed to resemble an edgy photo studio. Over 5000 Australians had their picture taken and instantaniously uploaded to share with their friends.
Creative Direction: Lee Changzhi
Agency: Weber Shandwick / Jack Morton Worldwide