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Copyright 2019 Lee Changzhi

Launching the 2014 Golf 7

 

Volkswagen is launching a series of two Golfs in 2013, the Golf 7 and the Golf 7 Performance. Jack Morton has been tasked to come up with a consumer experience that brings the brand, the car and the test drive to life for car dealers across Australia.

 

The venue of the launch was on  St. Kilda's Beach in the heart of Melbourne, and the set was inspred by the blues and curve lines of Australia's famous surf. 

 

Creative Direction: Lee Changzhi / Tom Manion

 

Agency: Jack Morton Worldwide