P O R T F O L I O
J O U R N E Y M A N
A B O U T
B L O G
"We believe that creativity begins
with honesty. To us, the object of
desire is sustainability. The best
gifts in life are never things. And in
a media-saturated world, people
want nothing more than authentic
relational experiences - the often
missing human connection."
Hello! It's great that you're here.
Changzhi Advertising and Design (CZA&D) is an experiential design firm started in 2006.
That was when I began college at Nanyang Tech University, Singapore.
I have a strong passion for branded experiences, environmental design and advertising campaigns.
I also love staging / producing ephemeral moments ranging from spectacles, set designs and parties.
Besides school, I've spent 2008 on various exciting projects including being part of the Singapore
Biennale as an Artist Assistant, a visiting student at the University of California, Berkeley followed by
a self initiated photography project on a solo road trip from California to New York, across 15 states.
2009 proved to be even more exciting as I returned to the United States to spend the Summer working
at an illustrious design firm in New York City, creating and being part of projects I would never have
dreamed possible without this opportunity.
ABOUT THE 'JOURNEYMAN'
Journeyman is a personal project of mine I launched in San Francisco, 2008 which focuses on special,
fleeting moments gathered in the everyday world, all over the world. As a young creative with much to
learn in the early years of my career, I do in some sense feel like a traditional Journeyman.
Essentially a photo collection of inspiring people and situations I have met though my travels, it sets out
to question the philosophy of crossing cultural bounderies and broadening one's horizons.
It is in the vast and empty places between two locations, the point of origin and destination, that one
assumes the role of a Journeyman. This project is the central inspiration of my creative process, a closet
of ephemera which inspires me daily to do my work.
I am a Journeyman. You can be one too if you choose to be.
Thankyou for visiting Changzhi Advertising and Design. Please
leave me feedback or comments, or just a shout out to
make new friends!
Changzhi Advertising and Design (CZA&D) is a multi-disciplinary
design studio that creates memorable and invaluble experiences
for its clients ranging from ephemeral moments such as bashes,
set styling, and event design, to focused graphic branding,
environmental design and strategic marketing campaigns.
I am very open to collaborations with other fellow designers or
future projects if you are an interested client.
Feel free to contact me should you require any information about
what I do, and how I work. A detailed portfolio and resume is avalible
upon request.
Blog: www.leechangzhi.blogspot.com
Zietgiest: www.leechangzhi.tumblr.com
Twitter: www.twitter.com/leechangzhi
Telephone: +65 96863754
Email: info_leechangzhi.com
2010
July - Changzhi Lee graduates with BFA (Visual Communication, Second Upper Honours), Nanyang Tech University
May - Featured in Design Matters: Portfolio 01 by Rockport Publishers - USA
March - Double wins for Changzhi Lee at the 2009 International Design Awards - Los Angeles, USA
Feb - Featured in Press Kits: Design & Packaging by Maomao Publications - Barcelona, Spain
2009
Dec - Featured in Creative Review, the CR Blog Christmas Special - London, United Kingdom
Nov - Design Assistant, Singapore Art Museum, Camino A La Modernidad: catalogue book - Singapore
Oct - "Label and Packaging Design" is republished by Page One Publications - Singapore
Sept - Featured in an upcoming book by Sandu Publications "Power of the print design" - Guangzhou, China.
August - Featured in Feierabend Publications "Label and Packaging Design" - Berlin, Germany
May to August - Internship at David Stark Design and Production - New York City, USA
Feb - Work spotted and featured in Scholastic Inc. "Junior Scholastic Magazine" - New York City, USA
2008
Nov - First place winner and logo/corporate identity design for the Earth Observatory of Singapore.
Oct - Honorary Mention, top 100 out of 1865 entries for the global logo design competition
of the Singapore 2010 Youth Olympic Games
Sept - Internship as Artist Assistant at the 2008 Singapore Biennale.
2007
Collaboration with Crocs to design custom shoes on the launch of their flagship store in Singapore.
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CZA&D is the property of changzhi advertising & design. All images on this website are copyright 2010.
