Page 2
NATION BRANDING: FROM SHANGHAI TO THE WORLD A brief research paper on the rise of China as a brand, and how three mega events in three years have given it's people a new identity.
NATION BRANDING: THE MEGA-EVENT DEBATE A case study on the pros and cons of why countries desire to host mega-events, and the power these live spectacles have in shaping national pride.
HUMAN CENTERED BRANDING: LONLINESS A case study on how lonliness in an urban environment may be solved through designing shared experiences that bring people closer together.
Emerging Nations.pdf
Nation Branding Debate.pdf
Singlehood abridged.pdf